Luxury hotel group to have more than 40 properties in operation across the region by 2014
Sofitel Luxury Hotels has announced plans to open four new properties in Asia Pacific this year, further strengthening the brand across the region. The new openings will bring Sofitel’s regional portfolio to 42 hotels in operation. Sofitel’s Asia Pacific expansion is part of the company’s plans to be present in all of the world's major cities, with a target of 150 hotels by 2015.
The four openings include Sofitel Shenyang Lido on the famous Qingnian Street, the most bustling commercial boulevard in the heart of the city, Sofitel So Singapore, the first Sofitel hotel in Singapore located in a heritage building, Sofitel Bali Nusa Dua, a lavish beachfront retreat in Nusa Dua, one of the Bali’s most affluent addresses and Sofitel Shanghai Jing’an, a 590-room flagship hotel in the historical Jing’an district of Shanghai.
“Sofitel has long been recognized for delivering the utmost in elegant hospitality and artistry based on our French heritage and collaboration with famous architects and designers. Asia Pacific is a key region for us and we aim to expand our luxury footprint here with another 12 properties committed to be in operation by 2016,” said Markland Blaiklock, Senior Vice President, Sofitel Asia Pacific. “Our recent signings demonstrate our commitment to the region, and our four upcoming openings in 2013 will help reinforce Sofitel’s positioning as the luxury French brand of choice.”
Sofitel also has plans to grow its presence in India and China over the next two years. It aims to sign another 5 properties in India by 2015, and has 10 projects currently under construction in China, expanding its foothold in both tier one and tier two cities.
The group signed four new hotels last year in key cities including Bali (Sofitel Bali Nusa Dua Beach Resort), Guiyang (Sofitel Guiyang), Shenyang (Sofitel Shenyang Lido) and Wellington (Sofitel Wellington).
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